Toronto is Canada’s marketing capital. The city is home to global networks, independent creative shops and specialist performance teams. That’s great news if you’re hiring, but it also makes choosing between digital marketing agencies in Toronto surprisingly hard.
This guide compares 10 established digital marketing agencies in Toronto, grouped by what they do best, and gives you a clear process for choosing the right digital marketing agency for your business. Looking specifically for search specialists? See our separate guide to the best SEO companies in Toronto.
Table of Contents
Types of digital marketing agencies
Before comparing names, it helps to know what kind of agency you need.
- Full-service agencies handle strategy, creative, media, websites and analytics under one roof.
- Performance agencies focus on measurable results from paid search, paid social and conversion optimisation.
- B2B and SaaS specialists build demand generation and pipeline for companies with long sales cycles.
- Creative and social agencies focus on brand, content, video and social media.
10 digital marketing agencies in Toronto to consider
The list is in no particular order. Details are based on information each agency publishes and independent directories.
1. Major Tom
Type: full-service, mid-market and enterprise.
Headquartered in Vancouver with a Toronto office, Major Tom has been operating since 2000. It offers brand strategy, paid media, SEO, websites and analytics for larger organisations that want an integrated digital marketing agency.
Website: majortom.com
2. Search + Gather
Type: performance marketing.
Search + Gather is a Toronto performance agency focused on Google Ads, Meta Ads, Amazon Ads, conversion rate optimisation and analytics. It’s a strong fit for ecommerce, DTC and SaaS brands that want paid media driven by data.
Website: searchandgather.co
3. Powered by Search
Type: B2B SaaS demand generation.
Founded in 2009 and based in Toronto, Powered by Search specialises in B2B SaaS and technology companies. Its services include SEO, paid advertising, demand generation, account-based marketing and HubSpot support.
Website: poweredbysearch.com
4. Brand & Mortar
Type: brand-led full service.
Toronto-based Brand & Mortar combines brand strategy with websites, SEO, Google Ads, social media and content production. It suits growing businesses that want branding and digital marketing to work together.
Website: brandandmortar.com
5. Directive
Type: B2B and SaaS performance marketing.
Directive works with B2B and SaaS companies, offering paid media, SEO for lead generation, conversion optimisation and revenue operations. It lists Toronto among its offices.
Website: directiveconsulting.com
6. Kinex Media
Type: web design and digital marketing.
Serving businesses across the GTA from Mississauga and Toronto, Kinex Media focuses on website design and development, ecommerce marketing, SEO and PPC.
Website: kinexmedia.com
7. func.media
Type: social media and content.
Founded in 2016 in Toronto, func.media focuses on social media, video, photography, content creation and brand identity, making it a good fit for consumer brands that live on social platforms.
Website: func.media
8. Takt
Type: brand, web and digital experience.
Formerly known as Massive Media, Takt operates in Toronto and Vancouver. It offers brand strategy, website design and development, digital campaigns and content production.
Website: takt.com
9. Social Media 55
Type: social advertising and influencer campaigns.
With offices in Toronto, Montréal and Miami, Social Media 55 focuses on social media advertising, influencer campaigns, Google Ads, local SEO and websites.
Website: socialmedia55.com
10. Noetic Marketer
Type: SEO, PPC and content for growth-focused businesses.
Noetic Marketer works from Toronto and Ottawa, offering SEO, PPC, social advertising, content marketing and digital strategy. It has experience in higher education, ecommerce, contractors and professional services.
Website: noeticmarketer.com
What does a digital marketing agency do?
A digital marketing agency plans and runs your online marketing. Depending on the agency, services can include:
- strategy and planning,
- search engine optimisation (SEO) — learn the basics in what is SEO?,
- paid search and search engine marketing,
- social media management and advertising,
- content creation and content marketing,
- email marketing and automation,
- website design and conversion optimisation, and
- analytics and reporting.
How to choose the right digital marketing agency in Toronto
1. Define your goal
Do you need more leads, more online sales, a stronger brand or a new website? Your main goal tells you which type of digital marketing agency to shortlist.
2. Set a realistic budget
Include agency fees and media spend. Ask agencies how they’d use your budget and what results are realistic.
3. Check relevant experience
Ask for case studies from businesses similar to yours in size and industry.
4. Meet the team
Find out who will manage your account day to day and how often you’ll meet.
5. Agree on measurement
Agree on the KPIs that matter, such as cost per lead, revenue or return on ad spend, before you start.
Questions to ask digital marketing agencies in Toronto
- What would you prioritise in the first 90 days?
- How do you report results, and how often?
- Who owns the ad accounts, website and data?
- How do you use AI in your work, and how do you prepare clients for AI search?
- What does the contract include, and how can either side end it?
Independent reviews help too. Clutch’s list of digital marketing agencies in Toronto shows verified client feedback.
Agency vs in-house vs freelancer
- Agency: access to a full team of specialists and tools; best for businesses that need several skills at once.
- In-house: deep knowledge of your business; best for larger companies with steady workloads.
- Freelancer: flexible and cost-effective for specific tasks, but limited capacity.
Many Toronto businesses use a mix, such as an in-house marketing lead supported by a specialist digital marketing agency.
Frequently asked questions
How much do digital marketing agencies in Toronto charge?
Fees vary widely by agency size, services and scope. Most charge monthly retainers, project fees or a percentage of ad spend. Ask for a detailed proposal before deciding.
Do I need a Toronto-based agency?
Not necessarily. A local agency understands the Toronto market and is easy to meet, but remote agencies can be just as effective. Focus on experience, transparency and results.
What’s the difference between a digital marketing agency and an SEO agency?
An SEO agency specialises in organic search, while a digital marketing agency usually covers several channels such as paid ads, social media, email and websites.
How long should I give an agency to show results?
Paid campaigns can show early results within weeks. SEO and content marketing usually need three to six months or more.
Final thoughts
The best digital marketing agencies in Toronto aren’t one-size-fits-all. Start with your goal, decide what type of agency fits, shortlist two or three from this list and compare their proposals. The right digital marketing agency will understand your business, explain its plan clearly and measure success in leads and revenue, not just clicks.
Agency details are based on information published by each company and independent directories. Always confirm services and pricing directly.