Content marketing is a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and ultimately, to drive profitable customer action. Instead of directly pitching products or services, content marketing delivers information that educates, informs, or entertains potential customers, building trust and positioning your brand as an authority in its industry. Whether through blogs, videos, social media posts, or email campaigns, effective content marketing nurtures relationships and supports every stage of the buyer’s journey.